Seattle Reign
We rule the diamond.
Brand Identity
Overview
A complete brand identity concept built from the ground up for a future women’s baseball team in Seattle Washington.
A concept created in anticipation of the inaugural season of the Women’s Pro Baseball League. Seattle Reign imagines a franchise through a fully realized identity system. From logo, custom typeface, to team uniforms, this identity is rooted in themes of royalty and regional pride.
Task
To challenge myself creatively and strategically, I developed a complete brand identity for a conceptual women’s baseball team, building it from the ground up as if it were a real franchise. I created everything—from the team name, logo system, and color palette to uniforms, typography, marketing assets, and player visuals—ensuring consistency across every touchpoint.
I leveraged AI as a creative partner to rapidly explore and visualize concepts, generating dynamic player imagery, uniform applications, and campaign-style compositions that helped bring the brand to life at a high level of realism and depth. This allowed me to push beyond static design into a more immersive, narrative-driven presentation, crafting a brand that feels authentic, marketable, and culturally relevant while showcasing the power and presence of women’s sports.
C H R I S T O P H E R / K / WRIGHT
Designer. Educator. Entrepreneur.
Brand identity and visual design
with a purpose.
