Clark & Chesterfield
New England Sweetwater full-flavored, handcrafted whiskey.
Brand Identity, Graphic Design
Overview
New England Sweetwater Farm & Distillery (NESW) is a family owned and operated business founded in 2015.
Having over 15 products, Clark and Chesterfield Premium Whiskey, is the first product that I was tasked to redesign. The design captures the masculine and upscale feel of traditional whiskey labels to best represent the product.
TASK
I was commissioned to rebrand the entire suite of offerings produced by New England Sweetwater Farm and Distillery (NESW), starting with it's flagship whiskey Clark & Chesterfield. Clark & Chesterfield is a hand-crafted whiskey produced by NESW, a black-owned distillery in Winchester, New Hampshire. It's made from 51% raw yellow corn, over 30% rye, and malted barley.
A unique label was crafted for all 5 flavors of the Clark & Chesterfield brand that captures the authenticity and rich vintage history of whiskey in America.
BEFORE
AFTER
“The labels look great! Can't wait to see these on our bottles”
Karl Lawrence, NESW Head Distiller
“The labels look great! Can't wait to see these on our bottles”
Karl Lawrence, NESW Head Distiller
C H R I S T O P H E R / K / WRIGHT
Designer. Educator. Entrepreneur.
Brand identity and visual design
with a purpose.
