Jack from Brooklyn
The Makers of Sorel Liqueur
Brand Identity, Graphic Design, Social Media, Web Design, Web Development
Overview
Jack From Brooklyn (JFB) is the maker of Sorel. Sorel is an artisanal, hibiscus-flavored liqueur. This bright red liqueur is a modern twist on a Caribbean classic.
I have worked with JFB since it's inception in 2012, continually providing graphic design, marketing and visual storytelling services that enhance and push forward the Sorel brand.
Social Media Animations
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
Task
As the brand manager for JFB, I was tasked to brand Sorel from it's inception. From packaging to web development to POS and more, I am responsible for telling the visual story of Sorel. JFB has entrusted me to craft Sorel as a luxury lifestyle brand as they extend into all 50 states, the Caribbean and Canada.
C H R I S T O P H E R / K / WRIGHT
Designer. Educator. Entrepreneur.
Brand identity and visual design
with a purpose.
