BlueLine Rental

Construction Equipment Rentals

Ecommerce, UI/UX, Web Design

BlueLine Rental rents industrial and construction equipment to contractors and retail consumers.

As part of the Lightning Jar team, I led the creation of online experiences for BlueLine Rental that introduced e-commerce, cut the turn around time of sales quotes from one hour to five minutes, and transformed a five day credit approval to be processed instantaneously — leading to Blueline’s $2.1 Billion acquisition by United Rentals.

BlueLine was acquired for
$2.1 billion by United Rentals.

An app for sales reps cut down the average rental pricing quote turnaround from one hour to five minutes.

We transformed a 5-day credit approval process for new customers into instant online credit approval.