IdentiMap

Unlock your innerself.

App Design, Brand Identity, Logo Design, Mobile, UI/UX

Overview

Mapping your identity unlocks the door to your inner self… leading to the perfect job, better relationships, and a happier life.

Through IdentiMap, individuals can improve on getting to know themselves, easily defining which personal qualities best fit their career options. IdentitiMap is a fairly easy to use, through simple agree and disagree options, users can see a full summary report of their strengths and challenges. 

Logo Design

TASK

As Brand Specialist at Lazarus Software, I was challenged to create a unique logo and brand identity that set IdentiMap apart from other career-focused personality tests. 

The user interface for the mobile design went through several iterations that resulted in a minimal interface – taking complex information and scaling it down to provide a low curve user experience. 

Flowchart

C H R I S T O P H E R / K / WRIGHT